Last updated: 2 September 2026
At ShopAroundTheClock.co.uk, we respect your privacy and are committed to handling personal information responsibly and transparently.
This Privacy Policy explains what information may be collected when you visit ShopAroundTheClock.co.uk, how that information may be used, when it may be shared and the choices and rights available to you.
By using this website, you acknowledge the practices described in this Privacy Policy.
1. Who We Are
ShopAroundTheClock.co.uk is a UK-focused shopping, product discovery and affiliate website that publishes product recommendations, buying guides, shopping ideas and related content.
For privacy-related enquiries, you can contact us at:
Email: [email protected]
Website: ShopAroundTheClock.co.uk
For the purposes of applicable UK data protection law, the operator of ShopAroundTheClock.co.uk is responsible for personal information collected directly through this website.
2. Information We May Collect
The information collected depends on how you interact with the website.
Information You Provide Directly
You may voluntarily provide personal information when you:
- Contact us by email
- Submit a message through a contact form, if available
- Subscribe to an email newsletter, if offered
- Participate in a survey, promotion or similar feature
- Contact us regarding advertising, partnerships or other enquiries
This information may include your:
- Name
- Email address
- Message or enquiry
- Any other information you voluntarily provide
Please avoid sending sensitive personal information unless it is genuinely necessary.
Information Collected Automatically
When you visit ShopAroundTheClock.co.uk, certain technical information may be collected automatically by the website, hosting provider or third-party services used by the website.
This may include:
- IP address
- Browser type
- Device type
- Operating system
- Pages visited
- Referring website or source
- Approximate location based on IP address
- Date and time of visits
- Time spent on pages
- Links clicked
- General website interaction information
This information may be used for security, website administration, analytics and improving the website.
3. How We Use Your Information
Personal information may be used to:
- Operate and maintain ShopAroundTheClock.co.uk
- Respond to questions and enquiries
- Improve website content and user experience
- Understand how visitors use the website
- Measure website traffic and performance
- Detect and prevent spam, fraud or misuse
- Maintain website security
- Manage affiliate and commercial activities
- Comply with legal and regulatory obligations
- Establish, exercise or defend legal rights
We do not collect more personal information than we reasonably need for the purposes for which it is processed.
4. Lawful Basis for Processing
Where UK data protection law requires a lawful basis for processing personal information, the basis used will depend on the circumstances.
We may rely on:
Consent
Where you have actively agreed to a particular use of your information, such as certain cookies or marketing communications.
Legitimate Interests
Where processing is reasonably necessary for the operation, administration, security or improvement of ShopAroundTheClock.co.uk, provided those interests are not overridden by your rights and interests.
Legal Obligation
Where information must be processed to comply with a legal or regulatory requirement.
Contract
Where processing is necessary in connection with a contract or steps requested before entering into a contract.
5. Cookies and Similar Technologies
ShopAroundTheClock.co.uk may use cookies and similar technologies.
Cookies are small files that websites can place on a visitor’s device. They may be used to enable website functionality, remember preferences, understand website usage and support third-party services.
Cookies may include:
Strictly Necessary Cookies
These are required for essential website functions, security or services requested by the visitor.
Analytics Cookies
These may help us understand how visitors find and use the website, including which pages receive the most traffic and how visitors navigate the site.
Functionality Cookies
These may remember preferences or provide enhanced website functionality.
Advertising or Affiliate-Related Technologies
Some third-party services, advertisers, affiliate networks or retailers may use cookies or similar technologies in accordance with their own privacy policies.
Where required by applicable law, non-essential cookies will only be used after appropriate consent has been obtained.
You may also be able to control or delete cookies through your browser settings.
6. Analytics
ShopAroundTheClock.co.uk may use website analytics services to understand how the website is being used.
Analytics information may include data such as:
- Pages viewed
- Traffic sources
- Approximate geographic region
- Device and browser information
- Time spent on the website
- General interactions with website content
Analytics data helps us understand which content visitors find useful and how the website can be improved.
Where an analytics service requires consent for cookies or similar technologies, those technologies should not be activated until the required consent has been obtained.
7. Amazon Associates and Affiliate Links
ShopAroundTheClock.co.uk may participate in affiliate marketing programmes, including the Amazon Associates Programme.
Some links on this website may therefore be affiliate links.
When you click an affiliate link, you may be redirected to Amazon UK or another third-party retailer. The retailer or affiliate network may collect information or use cookies and similar technologies in accordance with its own privacy and cookie policies.
If you make a qualifying purchase after following an affiliate link, ShopAroundTheClock.co.uk may receive a commission at no additional cost to you.
ShopAroundTheClock.co.uk does not control how Amazon or other third-party retailers process information after you visit their websites.
You should review the privacy policies of those third-party websites for further information.
8. Third-Party Links
ShopAroundTheClock.co.uk contains links to external websites.
These may include:
- Amazon UK
- Other online retailers
- Social media platforms
- Affiliate networks
- Manufacturers
- Information resources
- Other third-party websites
Once you leave ShopAroundTheClock.co.uk, this Privacy Policy no longer governs your activity.
We are not responsible for the privacy practices, security or content of third-party websites.
We encourage you to review the privacy policy of any external website before providing personal information.
9. Pinterest and Social Media
ShopAroundTheClock.co.uk may use Pinterest and other social media platforms to promote website content and help visitors discover shopping ideas.
If you interact with Shop Around The Clock through Pinterest or another social media platform, that platform may process information about you in accordance with its own privacy policy.
ShopAroundTheClock.co.uk does not control the independent data-processing practices of these platforms.
10. Embedded Content
Articles on ShopAroundTheClock.co.uk may contain embedded content from third-party websites or services.
Embedded content may behave in a similar way to visiting the third-party website directly.
Those services may collect information, use cookies or track interaction with embedded content in accordance with their own privacy practices.
11. Email Communications
If you contact us by email, we will receive your email address and any other information included in your message.
We may retain correspondence for as long as reasonably necessary to:
- Respond to your enquiry
- Keep appropriate business records
- Resolve disputes
- Protect our legitimate interests
- Comply with legal obligations
We will not add you to a marketing mailing list simply because you contacted us unless you have separately agreed to receive such communications.
12. Email Newsletters
If ShopAroundTheClock.co.uk offers an email newsletter in the future, subscribers may be asked to provide information such as their name and email address.
Where consent is required, marketing emails will only be sent after appropriate permission has been obtained.
Marketing emails should provide a way to unsubscribe.
If a third-party email provider is used, that provider may process subscriber information on our behalf in accordance with its own terms and privacy arrangements.
13. How We Share Information
We do not sell personal information to advertisers.
Information may be shared with trusted service providers where reasonably necessary to operate the website.
These may include:
- Website hosting providers
- Website security providers
- Analytics providers
- Email service providers
- Technical support providers
- Professional advisers
- Affiliate networks
- Other service providers necessary for website operations
Information may also be disclosed where required by law, regulation, court order or another lawful authority.
Where appropriate, service providers are expected to handle information securely and only for authorised purposes.
14. International Data Transfers
Some third-party services used by websites may operate outside the United Kingdom or process information in other countries.
Where personal information is transferred internationally, appropriate safeguards should be used where required by applicable data protection law.
Third-party providers may also maintain their own international transfer arrangements.
15. How Long We Keep Information
Personal information is kept only for as long as reasonably necessary for the purpose for which it was collected, including any legal, accounting, security or reporting requirements.
Retention periods may vary depending on the type of information and why it is being processed.
For example, correspondence may be retained for a reasonable period after an enquiry has been resolved where necessary for record-keeping or legal purposes.
Information that is no longer required will be deleted, anonymised or securely disposed of where reasonably practicable.
16. Data Security
Reasonable technical and organisational measures are used to help protect personal information against:
- Unauthorised access
- Accidental loss
- Misuse
- Disclosure
- Alteration
- Destruction
However, no website, internet transmission or electronic storage system can be guaranteed to be completely secure.
17. Your Privacy Rights
Depending on the circumstances and applicable UK data protection law, you may have rights relating to your personal information.
These may include the right to:
- Ask whether we hold personal information about you
- Request access to your personal information
- Ask us to correct inaccurate information
- Ask us to delete certain personal information
- Request restriction of certain processing
- Object to certain processing
- Withdraw consent where processing is based on consent
- Request certain information in a portable format where applicable
- Raise concerns about how your information is being processed
Some rights are subject to legal conditions and exceptions.
To make a privacy-related request, contact:
We may need to verify your identity before responding to certain requests.
18. Complaints
If you have concerns about how ShopAroundTheClock.co.uk handles your personal information, please contact us first so that we can review the matter.
You may also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.
19. Children’s Privacy
ShopAroundTheClock.co.uk is intended for a general audience and is not designed to knowingly collect personal information directly from children.
If you believe a child has provided personal information to us without appropriate permission, please contact us at:
We will review the request and take appropriate action where necessary.
20. Changes to This Privacy Policy
This Privacy Policy may be updated periodically to reflect:
- Changes to ShopAroundTheClock.co.uk
- Changes to the services or technologies we use
- Changes to legal requirements
- Changes to our privacy practices
The date at the top of this page will be updated when material revisions are made.
We encourage visitors to review this Privacy Policy occasionally.
21. Contact Us
If you have any questions about this Privacy Policy or how information is handled by ShopAroundTheClock.co.uk, please contact:
Shop Around The Clock
Website: ShopAroundTheClock.co.uk
Email: [email protected]
We will endeavour to respond to legitimate privacy enquiries within a reasonable period.